About Us


What's in a name? Pacari means nature in Quechua, an Andean indigenous language, and that’s what we’re all about, making the most of nature’s ingredients and protecting and defending her. Pacari is a family-owned Ecuadorian company with a simple mission: to produce the highest quality organic  dark chocolate in the world in the most ethical and sustainable way possible. And we’re doing well so far. There are so many reasons to love Pacari, to break it down for you, we’ve listed our top three reasons below.


1. Ethical

Producing from Tree to Bar in Ecuador

Pacari chocolate is produced and packaged in Ecuador, a country where cacao beans actually grow. In contrast, ‘Bean to Bar’ chocolate is where cacao beans are imported from developing countries with the rest of the production taking place in the UK or other non cacao growing countries. When chocolate is produced from ‘Tree to Bar’ this allows over 50% of the wealth to stay in the country of origin and contribute to its development. With ‘Bean to Bar’ chocolate, typically less than 7% remains in the country.

Supporting Local Farmers and Communities

Pacari supports 4000 families in Ecuador. Pacari supports local farmers by working with them directly, not with middle men. We pay these farmers a significant premium over market prices to ensure they are fairly compensated for their products and hard work. Pacari also supports the local economy in other ways by creating job opportunities beyond farming such as technicians, designers, chocolatiers and sales and shop staff.

Ethical; Fair Trade and B Corporation certified enterprise

Pacari Chocolate is one of the very few chocolates that not only uses fair trade certified cacao beans, but has been recognised as Guaranteed Fair Trade Enterprise by the World Fair Trade Organisation.

By achieving this certification Pacari has shown once again that it is a company that transforms the communities in which it works with farmers, promotes environmental care, empowers women and practices organic agriculture. The WFTO seal guarantees that members are fair trade companies, which makes them pioneers in business models that prioritise people and the planet.  

Pacari Chocolates is proud to be a Certified B Corporation which is the mark of businesses that balance purpose and profit.

Pacari is now one of only 3235 companies across the world to have achieved this certification which legally requires them to show how they have considered the impact of their business decisions on their workers, customers, suppliers, community, and the environment. 
The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose.

Protecting Nature

Pacari only uses ingredients that are 100% certified organic. This means that no pesticides, harmful fertilisers or genetically modified products were used in any part of the supply chain. Pacari is also one of the only chocolate companies with the Demeter Biodynamic Certification. This is awarded when material production takes place in an auto-regenerative ecosystem  free from chemicals, pesticides and fertilizers, maintaining an ecological balance between animals, insects, soil, plants and humans and protecting biodiversity.

Recycling to reduce waste

In addition to this, most of our packaging is 100% recyclable. Our chocolate bars are wrapped in recyclable aluminium foil (inner packaging) and cardboard (outer packaging). Since June 2019 all the postal packaging used by Pacari UK are plastic free, recyclable and compostable.

Planting Trees in Amazon Rainforest of Peru

From the end of July 2019 we started to partner with One Tree Planted Charity, aiming to help them to plant thousands of new trees int the Amazon Rainforest of Peru. We now give you the option to buy one or more trees for less than £1 per tree with every chocolate order. We are also planting a new tree for every tree planted by you.  This is onether way we have to contribute to reverse the damaged caused and act on this climate crisis. 

More than 60% of Peru is covered by the Amazon rainforest. This reforestation project is located in the Madre de Dios region, home to over 10 percent of the world's bird species. The goal is to restore and protect the "buffer zone" between Tambopata National Reserve, Bahuaja-Sonene National Park, and the city of Puerto Maldonado.


2. Delicious


To date Pacari has won over 300 international chocolate awards. This is because Pacari prioritises taste above all else and so only uses the finest Ecuadorian Cacao beans. Our chocolate is made from Arriba Nacional cacao beans. Known as “Fino de Aroma’ these beans are known for their rich, full taste and their fruity and floral notes.

You can find a full list of awards here: chocolate awards


3. Healthy

Suitable for All

All Pacari products are nut free, soy free, gluten free, dairy free, palm oil free, free from any other artificial products, vegan and kosher certified. We really are committed to making our chocolate available to everyone.

High Cacao Content

High cacao content chocolate has a number of health benefits. Firstly, raw cacao is regarded as a superfood in its own right as it contains important vitamins and minerals including magnesium, flavanoids with antioxidant properties, vitamins B1, B2, B3, B5, B9 and E, essential fats, protein and fibre. This can lower blood pressure, improve circulation, promote cardiovascular function and health, neutralise free radicals and improve physical and mental wellbeing.

Unrefined or Coconut Sugar

Pacari only uses unrefined or coconut sugar. Both types of sugar maintain the sugar’s natural minerals and nutrients including phosphorous, calcium, iron, magnesium and potassium, and avoid processing chemicals such as phosphoric acid, sulphur dioxide and formic acid.

Infusion of Super Foods

Pacari also incorporates a variety of other superfoods into our chocolate including blueberries, cranberries maca, spirulina and chia seeds. Each of these has its own assortment of health benefits but most contain high quantities of vitamins, minerals and antioxidants.