What's in a name? Pacari means nature in Quechua, an Andean indigenous language, and that’s what we’re all about, making the most of nature’s ingredients and protecting and defending her. Pacari is a family-owned Ecuadorian company with a simple mission: to produce the highest quality organic dark chocolate in the world in the most ethical and sustainable way possible. And we’re doing well so far. There are so many reasons to love Pacari, to break it down for you, we’ve listed our top three reasons below.
Producing from Tree to Bar in Ecuador
Pacari chocolate is produced and packaged in Ecuador, a country where cacao beans actually grow. In contrast, ‘Bean to Bar’ chocolate is where cacao beans are imported from developing countries with the rest of the production taking place in the UK or other non cacao growing countries. When chocolate is produced from ‘Tree to Bar’ this allows over 50% of the wealth to stay in the country of origin and contribute to its development. With ‘Bean to Bar’ chocolate, typically less than 7% remains in the country.
Supporting Local Farmers and Communities
Pacari supports over 4000 families in Ecuador. Pacari supports local farmers by working with them directly, not with middle men. We pay these farmers a significant premium over market prices to ensure they are fairly compensated for their products and hard work. Pacari also supports the local economy in other ways by creating job opportunities beyond farming such as technicians, designers, chocolatiers and sales and shop staff.
Ethical; Fair Trade and B Corporation certified enterprise
Pacari Chocolate is one of the very few chocolates that not only uses fair trade certified cacao beans, but has been recognised as Guaranteed Fair Trade Enterprise by the World Fair Trade Organisation.
By achieving this certification Pacari has shown once again that it is a company that transforms the communities in which it works with farmers, promotes environmental care, empowers women and practices organic agriculture. The WFTO seal guarantees that members are fair trade companies, which makes them pioneers in business models that prioritise people and the planet.
Pacari Chocolates is proud to be a Certified B Corporation which is the mark of businesses that balance purpose and profit.
Pacari only uses ingredients that are 100% certified organic. This means that no pesticides, harmful fertilisers or genetically modified products were used in any part of the supply chain. Pacari is also one of the only chocolate companies with the Demeter Biodynamic Certification. This is awarded when material production takes place in an auto-regenerative ecosystem free from chemicals, pesticides and fertilizers, maintaining an ecological balance between animals, insects, soil, plants and humans and protecting biodiversity.
Our award winning chocolates are a perfect example of team work between WWF Ecuador, Pacari and the indigenous communities in Cuyabeno in the Ecuadorian Amazon, who strive for sustainable livelihoods and responsibility towards their natural environment. The cacao that Pacari uses is an excellent alternative for them: it grows in areas of agroforestry, under the shade of native trees, resulting in protecting the biodiversity of the Amazon rainforest and avoiding deforestation, which is a huge issue in the cacao industry where most of the cacao comes from plantations made in deforested areas, you can read more here on our blog. Together we support these communities in the sustainable development of this amazing cacao fino de aroma, one of the finest cacao in the world.
Find more about this initiative that helps to protect the Jaguar, Tapir, River Dolphin and Capuchin Monkey and the Amazon rainforest by making a click here.
Recycling to reduce waste
In addition to this, most of our packaging is 100% recyclable. Our chocolate bars are wrapped in recyclable aluminium foil (inner packaging) and cardboard (outer packaging). Since June 2019 all the postal packaging used by Pacari UK are plastic free, recyclable and compostable.
Recently during 2020 we started to add to our line the chocolate bars with 100% compostable inner packaging, this means that the material use to protect the chocolate bars inside our boxes is completely compostable in water in just 180 days and does not leave any sort of damaging residues. Today most of our mini bars are with this packaging and all our raw 100% and raw 101% cacao plus the chocolates with golden berries have this packaging. We hope that by 2021 all our chocolate bars will have this material.
Planting Trees in Amazon Rainforest of Peru
From the end of July 2019 we started to partner with One Tree Planted charity, aiming to help them to plant thousands of new trees in the Amazon rainforest of Perú. We now give you the option to buy one or more trees for less than £1 per tree, with every chocolate order. We are also planting new trees for every tree planted by you. Together we have planted more than 500 tress and we are sure we can do better. This is another way we have to contribute to reserve the damaged caused by deforestation and act on this climate crisis.
More than 60% of Peru is covered by the Amazon rainforest. This reforestation project is located in the Madre de Dios region, home to over 10 percent of the world's bird species. The goal is to restore and protect the "buffer zone" between Tambopata National Reserve, Bahuaja-Sonene National Park, and the city of Puerto Maldonado.
To date Pacari has won over 300 international chocolate awards. This is because Pacari prioritises taste above all else and so only uses the finest Ecuadorian Cacao beans. Our chocolate is made from Arriba Nacional cacao beans. Known as “Fino de Aroma’ these beans are known for their rich, full taste and their fruity and floral notes.
Pacari has also won Great Taste Awards during 2016, 2017 and 2019
You can find a full list of awards here: chocolate awards
Suitable for All
All Pacari products are nut free, soy free, gluten free, dairy free, palm oil free, free from any other artificial products, vegan and kosher certified. We really are committed to making our chocolate available to everyone.
High Cacao Content
High cacao content chocolate has a number of health benefits. Firstly, raw cacao is regarded as a superfood in its own right as it contains important vitamins and minerals including magnesium, flavanoids with antioxidant properties, vitamins B1, B2, B3, B5, B9 and E, essential fats, protein and fibre. This can lower blood pressure, improve circulation, promote cardiovascular function and health, neutralise free radicals and improve physical and mental wellbeing.
Unrefined or Coconut Sugar
Pacari only uses unrefined or coconut sugar. Both types of sugar maintain the sugar’s natural minerals and nutrients including phosphorous, calcium, iron, magnesium and potassium, and avoid processing chemicals such as phosphoric acid, sulphur dioxide and formic acid.
Infusion of Super Foods
Pacari also incorporates a variety of other superfoods into our chocolate including blueberries, cranberries maca, spirulina and chia seeds. Each of these has its own assortment of health benefits but most contain high quantities of vitamins, minerals and antioxidants.