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About Us

About Pacari:


What’s in a name? Pacari means nature in Quechua, an Andean indigenous language, and that’s what we’re all about, making the most of nature’s ingredients and protecting and defending her. Pacari is a family-owned Ecuadorian company with a simple mission: to produce the highest quality organic  dark chocolate in the world in the most ethical and sustainable way possible. And we’re doing well so far. There are so many reasons to love Pacari, to break it down for you, we’ve listed our top five reasons below.

1. Pacari chocolate tastes great

To date Pacari has won over 250 international chocolate awards. This is because Pacari prioritises taste above all else and so only uses the finest Ecuadorian Cacao beans. Our chocolate is made from Arriba Nacional cacao beans. Known as “Fino de Aroma’ these beans are known for their rich, full taste and their fruity and floral notes.

2. Pacari chocolate is made from ‘Tree to Bar’ in Ecuador

Pacari chocolate is produced and packaged in Ecuador, a country where cacao beans actually grow. In contrast, ‘Bean to Bar’ chocolate is where cacao beans are imported from developing countries with the rest of the production taking place in the UK or other non cacao growing countries. When chocolate is produced from ‘Tree to Bar’ this allows over 50% of the wealth to stay in the country of origin and contribute to its development. With ‘Bean to Bar’ chocolate, typically less than 7% remains in the country.


3. Pacari supports local communities

Pacari supports 3500 families in Ecuador. Pacari supports local farmers by working with them directly, not with middle men. We pay these farmers a significant premium over market prices to ensure they are fairly compensated for their products and hard work. Pacari also supports the local economy in other ways by creating job opportunities beyond farming such as technicians, designers, chocolatiers and sales and shop staff.

4. Pacari protects and defends nature

Pacari only uses ingredients that are 100% certified organic. This means that no pesticides, harmful fertilisers or genetically modified products were used in any part of the supply chain, ensuring the health and wellbeing of consumers, cacao growers and the environment. Pacari is also one of the only chocolate companies with the Demeter Biodynamic Certification. This is awarded when material production takes place in an auto-regenerative ecosystem  free from chemicals, pesticides and fertilizers, maintaining an ecological balance between animals, insects, soil, plants and humans and protecting biodiversity.

Pacari also works tirelessly with traditional cacao growers to protect the irreplaceable stock of Ecuadorian cacao.

In addition to this, most of our packaging is 100% recyclable. Our chocolate bars are wrapped in recyclable aluminium foil (inner packaging) and cardboard (outer packaging). By June 2019 all the postal packaging used by Pacari UK would be plastic free, recyclable and compostable.


 5. Pacari is healthy


High cacao content chocolate has a number of health benefits. Firstly, raw cacao is regarded as a superfood in its own right as it contains important vitamins and minerals including magnesium, flavanoids with antioxidant properties, vitamins B1, B2, B3, B5, B9 and E, essential fats, protein and fibre. This can lower blood pressure, improve circulation, promote cardiovascular function and health, neutralise free radicals and improve physical and mental wellbeing.

Secondly, the higher the cacao content the lower the sugar content. Pacari also only uses unrefined or coconut sugar. Both types of sugar maintain the sugar’s natural minerals and nutrients including phosphorous, calcium, iron, magnesium and potassium, and avoid processing chemicals such as phosphoric acid, sulphur dioxide and formic acid.

Pacari also incorporates a variety of other superfoods into our chocolate including blueberries, cranberries maca, spirulina and chia seeds. Each of these has its own assortment of health benefits but most contain high quantities of vitamins, minerals and antioxidants.


 6. Pacari products are for everyone


All Pacari products are nut free, soy free, gluten free, dairy free, palm oil free, free from any other artificial products, vegan and kosher certified. We really are committed to making our chocolate available to everyone.



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